Labels showing at the Salon International de la Lingerie in Paris are reinforcing brand DNA and homing in on merchandising to boost sales.
Alcohol’s role in societal issues such as road safety, risky sexual behaviours and GBV has been widely reported.
The company, founded by 25-year-old Kian Sadeghi, announced a $14 million Series A, bringing its total funding to about $32 million.
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