Mattel has done it again! Riding the wave of success from the 2023 Margot Robbie-led Barbie movie and high-profile collaborations with stars like Mariah Carey, Barbie is welcoming the Year of the ...

Macy’s Inc. (NYSE: M) today announced that Barbie Cameron has been appointed Chief Stores Officer of Macy’s, effective ...

Mattel executive says it may have to charge consumers more for its toys because of higher tariff costs on imports from China.

Now, Mattel has unveiled its latest pop culture release — an official Lunar New Year Barbie doll that’s sure to be a hit with Barbie fans and collectors alike. The official 2025 Barbie doll is ...

After Mattel‘s culture sweeping debut of Barbie in 1959, it took nearly 17 years for the brand to come out with a version of the collectible doll that represented more than one type of skin color.