Discover how business automation transforms B2B marketing and sales, boosting efficiency, personalization, and revenue growth ...

We hear from IBM, Capgemini, Workday and EY about how B2B marketing is being reimagined as it looks to forge deeper ...

Imposter syndrome—the persistent feeling of self-doubt and inadequacy—has become increasingly common in the ...

Looking to establish a better process for tracking marketing performance, and demonstrating the actual value of your marketing efforts? This has become a big focus across the industry, with the ...

APEX Consulting's latest initiative provides agencies with a structured framework for client acquisition through paid ads.

Despite the increasing tactical significance of digital in B2B marketing, there is something ... last (supplier selection), buyers are in the process of understanding how a solution helps them ...

The B2B buying journey has historically been both high-touch and highly complex. But the ease and personalization found on ...

While the hype warns AI will take marketing jobs, its pattern matching can’t beat a human’s creativity, empathy and ...

Forrester (Nasdaq: FORR) today announced that rock band O.A.R. will be this year’s headline performer at Forrester’s B2B ...

When goals, paths to achieve them, and prioritization of efforts lack clarity, companies may over-rotate or miss ...

Effective sales and marketing in B2B relies on accounts. Salesforce was designed to focus on leads. Therein lies the problem.

Repeat this process for other relevant seed keywords ... Appealing to consumers that share the same values. Like B2B marketing, content marketing is another great B2C strategy.