Generate Video is now in public beta, allowing anyone to generate five-second video clips at 1080p.

Firefly's Standard plan costs $9.99 per month, the Pro plan will run users $29.99 a month, and there's a more extensive Premium tier in the works.

At the same time, many generative video tools also highlight questions and challenges around content ownership and copyright. Some of these have become a key part ...

Software company Adobe (ADBE) has launched a new artificial intelligence (AI) tool that can generate video clips for users as the company takes ...

Adobe first teased the Firefly video model in April of last year before providing a preview of its capabilities in September. It enters an increasingly crowded market with competition from both ...