"Customers have shown that they will not pay any premium for these large EVs," Farley said in an earnings call.

Ford F-150 Lightning display. Ford offers the F150 Lightning all-electric truck in Pro, XLT, Lariat, and Platinum models.

Hi guys! Lordstown Endurance electric pickup truck highlights its superior traction against the Ford F-150 Ecoboost 4WD. With both trucks positioned in 4-wheel drive and traction control turned off, ...

Ford’s F-150 Lightning is losing ground in the US with new electric pickups like the Tesla Cybertruck and Chevy ...

The automaker has a plan to catch up to rivals rolling out high-performing, affordable electric vehicles. But first, it has ...

Before the Ford Performance division, there was the Ford Special Vehicles Team (SVT). Here are all the SVT cars that went ...

Ford was one of the early ... I suggest you try out an F-150 Lightning if you're curious about the Blue Oval's take on an electric pickup truck. It's an interesting compromise, and with the ...

Magna-supplied rearview cameras may exhibit an intermittent or persistent loss of image, but as of February 2025, Ford hasn't ...