Although quality of service (QoS) and quality of experience (QoE) are critical to successful VOD and live streaming delivery, the metrics used and the workflow challenges are different for live.

Today, Access Advance announced the launch of its Video Distribution Patent (VDP) Pool, a comprehensive licensing program for streaming content encoded with HEVC, VVC, AV1, and VP9 codecs. The pool ...

In November, the Media Rating Council approved Nielsen’s integration of first-party live streaming data into its national panel-based TV measurement, an approach first deployed with Amazon’s Thursday ...

Lokalise, a cloud-based localization and translation management system, has observed a fascinating shift in how content is being translated and has some intriguing new data on the rise of automated ...

We've reported any number of times on the growth of CTV advertising as it continues to steal marketshare from traditional linear, but is CTV still the golden child? Mediaocean's 2025 Advertising ...

How have streaming viewer consumption habits changed with respect to premium TV in the post-peak TV entertainment landscape? Media universe cartographer Evan Shapiro, Deltatre’s Alex Gruber, and Hub ...

Navigating today’s fragmented, privacy-conscious media landscape is a bit like stepping into a dense jungle. The buy-side—marketers, agencies, and demand-side platforms (DSPs)—must find their way ...