Founder & CEO, Spark Agency Group In today’s evolving marketing landscape, businesses are recognizing the need for campaigns ...

On this episode of Marketing News Canada, Darian Kovacs interviews Jenn Harper. She is the Founder of Cheekbone Beauty Cosmetics INC. Jenn is an activist, feminist, entrepreneur and all-around ...

When I was growing up I was always curious about why my grandpa (who raised me) would often go to something called a “board meeting.” All I knew was that one day, I wanted to be part of one too. It ...

For those of us in the world of digital marketing, the Special Ads category restrictions Facebook put into effect last week certainly got our attention. On March 19, 2019 Facebook announced that ...

Anne is the Vice President and Country Manager at GoDaddy, a long time marketer, she started out working for Microsoft in customer service before moving into a range of marketing and sales roles ...

Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new ...

Communications is a noisy industry. You need to like words if you want to work in comms, PR or publicity. After all, we use a lot of words in what we do. You also need to understand that words matter.

With a growing suite of features and strategic partnerships, Yahoo is positioning itself as an integral player in digital advertising—offering Canadian brands new ways to engage with their audiences.

We unearth the latest news, tips, tricks, and insights from the best marketers from Canada and around the world, and share pertinent industry news.

Nielsen has launched the results of a global study into trust in advertising, designed to uncover consumer opinions on advertising globally. The study found that trust differs by age, who is in the ...

Influencer marketing may be the world's oldest sales tactic, and like it has done with many things, social media has exploited it beyond any reasonable level, but brands are finding creative new ways ...