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Inside IMSA's big season of digital growth
It’s branding 101 but also a masterclass, which is what we’re trying to do at IMSA with our own brand. It’s established, but it needs a personality. The logo is known, but what does it make ...
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New Genesis GMR-001 Hypercar Aims For Le Mans Glory
The Genesis GMR-001 Hypercar will compete at WEC (2026) and IMSA (2027). The brand has also announced the ... include the new Genesis Magma Racing logo, which is inspired by the Korean alphabet.