Despite the growing use of generative AI for the creation of marketing content ... Prompt them with a detailed outline of your prescribed topic. Chances are you'll get back a generic article plan with ...

and the average buyer cycle in B2B marketing could be anywhere from six months to five years, this type of plan can help you narrow down your targeting efforts to: Who is an ideal customer?

What are the top challenges B2B firms face with their influencer programs? Do they have dedicated budgets for those programs?

driving better alignment between marketing and sales Examine the B2B customer journey from multiple perspectives Enlist Kellogg Executive Education's Comprehensive Campaign Template to help drive ...