Ledisi said she feels like the event will be a full circle moment for her. "I just keep thinking of this little girl from Hollygrove, riding her bike, singing with her family..."

A giant logo greets visitors who enter the "Louisiana NOW" pavilion. Image: Chelsea Brasted/Axios Louisiana economic development officials are hosting what they say is a first-of-its-kind effort to use the Super Bowl to attract new business to the state.

BATON ROUGE, La. (Louisiana First) — A study by The Sports Geek reveals Louisiana’s favorite Super Bowl snacks and dips. Onion rings top the list, followed by burgers, BBQ ribs, chicken wings, and shrimp. Other favorites include chips and dips, corn dogs, cookies, nachos, and fries.

Jon Batiste, Trombone Shorty, Lauren Daigle and Ledisi are expected to speak ahead of their highly-anticipated performances.

Louisiana politicians and economic boosters kicked off a weeklong campaign to woo investors during Super Bowl LIX week in New Orleans.

The state is using Super Bowl LIX as an opportunity to pitch Louisiana as a great place to do business. The Louisiana Now Pavilion opened today, next to the Super Bowl Media Center in New Orleans.