The Galaxy S25 is a tale of two AIs: Gemini and Bixby. Yes, while Google's Gemini AI assistant sits at the forefront—it can finally be triggered through a long press of the power button—Samsung is bringing its original Bixby voice assistant out from the shadows.

The Galaxy S25, S25+, and S25 Ultra all feature rounded corners and minuscule bezels, but the real standout is the “cross-app AI” agent.

The Samsung Galaxy S25 Ultra isn't about groundbreaking hardware upgrades but rather about software additions and making AI more contextual.

Samsung on Wednesday announced the latest additions to its Galaxy S flagship smartphone line at the company's annual Samsung Unpacked 2025. As suspected,

If you’ve been holding off on upgrading your Samsung device to the latest Ultra variant, this may be the generation to start paying attention. The Samsung Galaxy S25 Ultra is the lightest it’s ever been while promising significant gains in performance,

The Samsung Galaxy S25, Samsung Galaxy S25+, and Samsung Galaxy S25 Ultra all have new AI capabilities thanks to a mix of Galaxy AI and Google Gemini, and Samsung is calling the lineup a “true AI companion with the most natural and context-aware mobile experiences ever created.”

Unpacked conference is here, and we've got our hands in all the announcements the company is set to reveal today. And it seems that Samsung is extra excited about this year's lineup: Not only did the company announce Unpacked details during its CES press conference,

AI is once again the centerpiece of Samsung's new Galaxy phones.

For the Galaxy S25 Ultra, Samsung has tweaked its design, added a new 50-MP ultra-wide sensor and focused even more on the phone's AI capabilities.