Discover nine key B2B marketing trends for 2025, from AI-driven personalization to trust-focused data strategies.

Six leading marketers talk about the importance and role of trust in B2B in 2025, as part of the research for my book on ...

Discover how business automation transforms B2B marketing and sales, boosting efficiency, personalization, and revenue growth ...

Effective sales and marketing in B2B relies on accounts. Salesforce was designed to focus on leads. Therein lies the problem. The post How the Salesforce Lead Object broke B2B marketing (and how to ...

Discover how WhatsApp automation tools enhance B2B communication by enabling real-time responses, personalized engagement, automated marketing flows, and efficient client support.

Discover what Propolis can offer you. B2B Content Marketing Mastery is an immersive two-day workshop designed for mid-level marketing practitioners and team leaders who aim to elevate their B2B ...

Co-branded emails offer a powerful way to increase your reach, build brand awareness, and tap into new audiences. By ...

Learn why these differences matter and which marketing strategies work best for B2B and B2C businesses in this guide. B2B stands for business-to-business. In this model, your customers are other ...

Despite the increasing tactical significance of digital in B2B marketing, there is something of value in traditional rep-led B2B sales. Gartner suggests rep-led purchases reduce buyer remorse by ...

B2B event marketing techniques for B2C companies ... event organizers need to realize that incorporating the newest innovations in communication technology can create a fantastic event experience.