The B2B sales cycle is usually longer and more complex ... and a focus on convenience and user experience. To make it as easy as possible for consumers to choose your brand over the countless ...

B2B sales are becoming more digitalised, with fewer face-to-face meetings. Find out why marketing is taking on more sales ...

Human influence based on emotions, experience and trust can create connections that go a lot deeper than what a brand can sell.

The rapid transformations occurring in B2B sales give a fresh opportunity for ... value of consolidating approaches to create a better experience for the customer, but also for the reps themselves.

Digital Sales Rooms are revolutionising B2B sales. Find out how these tools drive data-driven growth and optimise the ...

Discover how Ingram Micro applies B2C strategies to enhance B2B sales, focusing on personalization, efficiency and ...

Telemarketers relying on the B2B exemption must ensure that they do not transition sales efforts to target the individual answering the call when the "business" states that it does not have a need for ...

Mike Moorman - Academic Director; Adjunct Lecturer of Executive Education; ZS Principal (Emeritus), B2B Sales Strategy and Transformation Practice Leader Arun Shastri - ZS Managing Principal, B2B ...