TikTok ad spend resumes—but brands are hesitant after shutdown
On Thursday, traffic coming from TikTok ads, tracked through e-commerce marketing platform MikMak, reached as high as 16%, ...
How TikTok’s near-death experience actually boosted the brand
TikTok going dark for less than 24 hours rose to the level of a national emergency. And it came roaring back with more daily ...
ORME Doubles Down On Beauty As Tik Tok Fate Hangs In The Balance
Beauty brands Bime Beauty, IDEO, MASAMI, and SHAYDE BEAUTY have joined the ORME platform, which drives higher ROI for both ...
How TikTok alternatives are competing for brands and creators—industry leaders break it down
RedNote, which has attracted Duolingo, is among the apps vying for brands and creators as TikTok faces a potential US ban ...
NC’s MrBeast says he wants to buy TikTok after meeting with a ‘bunch of billionaires’
The platform is in need of saving in the United States, where approximately 170 million people have TikTok accounts. On ...
TikTok, Title IX uncertainty will have huge impact on female athletes
TikTok. Love it or hate it, the app has been the centerpiece of the latest news cycle, as sports, politics, and pop culture ...