The phrase “never judge a book by its cover” is starting to look old hat. Case in point – Fitzcarraldo editions. The ...

A good cover can help a book reach its intended audience ... because then you run the risk that people don't know what it is. And it's unfamiliar. So they don't buy it,” she says.

We're often advised not to judge a book by its cover. However, publishers put a lot of thought into creating book designs that make particular titles appeal to particular kinds of readers.