Finally, there is rain in that desert. Red Bull debuted new sugar-free options this summer, a standby energy drink flavor (watermelon) and a new twist I haven't seen before (strawberry apricot).

(Bloomberg) -- Once synonymous with the energy drink industry ... they still control more than half the US market — as new sugar-free brands surge in popularity. The rise of new entrants ...

However, the broader trend indicates that demand for sugar-free energy drinks will continue to drive the industry’s growth as consumers look for value and drinks that offer all-in-one benefits ...

Demand for sugar-free energy drinks is expected to continue driving the industry’s growth. Consumers are increasingly hunting for value and turning to drinks that promise all-in-one benefits ...

This “appealed to an entirely new set of consumers that wouldn’t touch energy drinks otherwise,” said Jefferies analyst Kaumil Gajrawala, who covers beverage stocks. While Red Bull and Monster have ...