Starbucks revealed plans to cut 30% of its food and beverage offerings as it works to simplify its menu. It is part of CEO ...

Starbucks wants to make sure customers aren't caught up in counter chaos at busy times as in-store and mobile orders pile up.

There are endless threads to pull with Starbucks’ turnaround, down to the very ink on customers’ cups as they order. But CEO ...

From self-serve milk to more free refills, Starbucks has been making multiple policy changes under CEO Brian Niccol.

“By implementing shake-to-pay, Starbucks has made it easy for their app to be top of phone. According to Carlisle & Gallagher’s mobile wallet research, payment choice and real-time incentives ...

Starbucks is running a mobile advertising campaign to increase downloads of its mobile applications. The food and beverage retailer is running ads within the Flixster iPhone app. The ads promote the ...

The best way to join is to sign up online or in the app. Not surprisingly, 31.7% of customers use the Starbucks mobile app to pay for their orders in-store. Even so, many people don’t know or ...

Starbucks introduced mobile ordering in 2015 ... its rewards program members tapping into offers and discounts on the app. In contrast, comfortable seating, ceramic mugs and baristas with Sharpies ...