Starbucks’ new boss is banking on ‘mug hugs’ to get customers to hang around longer
Brian Niccol, the new CEO of Starbucks, has identified mugs as an integral part of his turnaround plan. As Brian Niccol ...
Yahoo Finance12d
Starbucks is betting its future on ceramic mugs
Image: winhorse (Getty Images) The Starbucks ceramic mug hype is real – so much so, CEO Brian Niccol mentioned it three times during the company’s Jan. 28 earnings call. “We reintroduced ...
Business Insider12d
Starbucks' CEO is so psyched to bring back a coffee-shop staple that he talked about it 3 times on one call
Brian Niccol can't get enough of Starbucks' ceramic mugs. Since the CEO moved from Chipotle for the top job in September, he's focused on making Starbucks a more inviting place for customers to ...
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Starbucks introduces ceramic mugs and free refills
Starting today, Starbucks will serve beverages in ceramic mugs and glassware for customers enjoying their drinks in-store. The updated policy also includes free refills on hot or iced brewed coffee ...
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Starbucks offers ceramic mugs and condiment bars starting Monday
Starbucks announced on Sunday that it will begin serving beverages in ceramic mugs and glassware for customers who choose to enjoy their coffee in the café.The ...
Starbucks defaulting to mugs for ‘at here' orders, free refills in stores returning this week
All company-owned Starbucks locations will default to ceramic mugs for customers consuming beverages in stores, and will also bring back condiment bars this week. According to a press release from the ...