Brian Niccol, the new CEO of Starbucks, has identified mugs as an integral part of his turnaround plan. As Brian Niccol ...

Image: winhorse (Getty Images) The Starbucks ceramic mug hype is real – so much so, CEO Brian Niccol mentioned it three times during the company’s Jan. 28 earnings call. “We reintroduced ...

Starting today, Starbucks will serve beverages in ceramic mugs and glassware for customers enjoying their drinks in-store.

Starbucks announced on Sunday that it will begin serving beverages in ceramic mugs and glassware for customers who choose to enjoy their coffee in the café.The ...

Brian Niccol can't get enough of Starbucks' ceramic mugs. Since the CEO moved from Chipotle for the top job in September, he's focused on making Starbucks a more inviting place for customers to ...

When customers walk into Starbucks on Monday, the vibes will be different. At least, that’s the goal. Workers will ask guests ...

All company-owned Starbucks locations will default to ceramic mugs for customers consuming beverages in stores, and will also bring back condiment bars this week. According to a press release from the ...

All company-owned Starbucks locations will default to ceramic mugs for customers consuming beverages in stores, and will also bring back condiment bars this week. According to a press release from ...