Levi Strauss launched his business selling clothing ... brands that's had a ton of luck creating catchy, well-known ...

A brief, catchy slogan can be placed in advertisements, workplace posters, business cards and even ... is a given and is no longer an important marketing variable. An effective slogan should ...

There are slogans, and then there are taglines. According to brand consultant Laura Ries at Advertising Age, "Taglines are like the road sweepers at the end of a parade ... they seldom position ...