Samsung embraced artificial intelligence with its suite of Galaxy AI features. And while the new S25 Ultra is a bit faster, a little curvier and has a slightly bigger display than before, it’s clear the company’s primary focus was upgrading the software and machine learning capabilities of its top-spec flagship phone.

The Samsung Galaxy S25 Ultra looks and feels good, and while some might prefer the Galaxy S24 Ultra’s more rounded styling, the S25 Ultra is 15% lighter and, as a result, feels better in the hand. It’s also still rated IPX68 for water and dust resistance.

Besides the Galaxy S25, there's a lot more to look forward to at Samsung's Galaxy Unpacked 2025 event. Here's everything you can expect.

Samsung has also announced its pre-reserve programme for the upcoming Galaxy S25 series smartphones in India, offering benefits worth up to Rs 5,000 at the time of purchase

Samsung is injecting another dose of artificial intelligence into its next lineup of Galaxy smartphones, escalating an effort to simplify people’s lives while deepening their dependence on a device that accompanies them almost everywhere.

Samsung Galaxy S25 And Qualcomm This year, Samsung has made the decision to use Qualcomm's SnapDragon chipset across the entire range, in contrast to previous years

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