Have you ever walked into a retail store and been immediately captivated by how the products are displayed? It’s not just the ...

With retailers, brands and marketers using mobile in their marketing mix, the medium has undoubtedly changed the ways that consumers shop, specifically with merchandising and store displays.

Retail media is one of the ... sensors to track customer movement in the store, identifying when they stop to look at specific ads, promotional displays or products. The technology then compares ...