Beetroot powder is simply dried and ground beets. If you've ever attempted your own red velvet chocolate cake, you've probably used artificial food dye to achieve that signature red color.

Along with darkening its color, alkalization mellows the taste of the cocoa, and as a result, some chocolate enthusiasts ...

Though you can use just the powder, the color is faint, so a bit of gel food coloring helps to create that iconic pink contrast. The chocolate batter is enhanced with a little bit of Dutch cocoa ...