Despite recent surprise competition from the likes of DeepSeek, OpenAI remains the biggest name in AI right now. The company behind ChatGPT has experienced exponential growth in recent years, and as a result wasn't particularly anchored by a strong visual identity. That's all changed today with the company unveiling its first ever rebrand.

OpenAI reveals a sleek rebrand featuring a refined logo, custom typeface, and cohesive design, blending human creativity with AI innovation.

OpenAI has finally unveiled its first major rebrand, with a similar but new logo, a new typeface, and colour palette. This change aims to create a more organic and more human brand identity, according to the company.

OpenAI has rebranded its look with tweaks to its signature blossom logo and a new typeface called OpenAI Sans, hoping to have a more approachable and human image.