With a marching band, NFL cheerleaders and costumed Mardi Gras krewe members, New Orleans unveiled a new brand for its Louis Armstrong International Airport on Tuesday as the city readies for Super Bowl LIX.

Called the “Plane de Lis,” the new mark is packed full of winks to the city of New Orleans and the airport itself. As the name suggests, it’s meant to evoke both an airplane and a fleur-de-lis—a stark contrast to the former logo, which simply shoehorned a plane into a scene dominated by the iris design.

Avelo Airlines is offering flights to and from New Orleans for the Super Bowl 59 matchup between the Philadelphia Eagles and Kansas City Chiefs.

The Louis Armstrong New Orleans International Airport introduced new branding before visitors fly into the city for the Super Bowl.