Suggesting that natural products or ingredients are inherently superior to those that are synthetic is a common flaw in ...

A logical counterargument must be based on a ... To make a logically sound appeal to authority, it must be the right authority. It is reasonable to trust a doctor’s diagnosis of your ailments ...

For example, fast food restaurants can benefit from an appeal to impulse more so than life insurance companies can, and financial institutions can benefit from logical appeals more than a hairdresser ...