Popular snack company Lay's got serious with its Super Bowl LIX ad and hired an award-winning director to create a ...

Frito-Lay is breaking with past Super Bowl strategy for Lay's potato chips, trying a commercial that is sweet and cinematic ...

Commercials that pulled at the heartstrings came out on top, plus some wry celeb hits. Did your favorite make the top 5?

Academy Award-winner Taika Waititi directed the 2025 Lay's Super Bowl commercial, celebrating the farms that grow potatoes for the company's chips. "Not only does this commercial celebrate the hard ...

Florida spuds get a spotlight in a Lay's potato chip ad shot in Elkton that will air during Sunday's Super Bowl.

St. Johns County farming family to be featured in a Lay's Super Bowl commercial celebrating their agricultural legacy.

Bags of Lay's potato chips on display at the store - Richard Levine/Getty Images ...

Lay’s is making a heartwarming Super Bowl return with a commercial featuring a young farmer’s daughter growing potatoes.