Rebel Bourbon will serve as a multi-race primary sponsor of Richard Childress Racing and Kyle Busch during the 2025 NASCAR Cup Series campaign.

A new NASCAR season in 2025 means a brand-new paint scheme for Kyle Busch. Rebel Bourbon is reimagining its design. Richard Childress Racing fans are going to like this new take on the Rebel scheme.

With the 2025 NASCAR Cup Series season a few weeks away, Richard Childress Racing (RCR) and Kyle Busch on Tuesday (January 21) announced that Rebel Bourbon has renewed and expanded its partnership ...

Kyle Busch will bring Rebel Bourbon back to the NASCAR Cup Series on his No. 8 Chevrolet. Busch will be teamed up with the Bardstown, Kentucky business for the first time this year at COTA this March.

Kentucky-based Rebel ® Bourbon kicks off 2025 as the Official Bourbon of Richard Childress Racing, the No. 8 Chevrolet, and two-time NASCAR Cup Series Champion Kyle Busch. Following a successful first ...

Kyle Busch and RCR fans last season who have a rebellious spirit and live against the grain," said Philip Lux, brand manager for Rebel Bourbon. "We're building on the success of year one with a ...

Rebel Bourbon is set to continue its relationship with Richard Childress Racing, the No. 8 Chevrolet, and two-time NASCAR Cup Series champion Kyle Busch for the upcoming season, the team confirmed ...