I think there’s some kind of entry-level, back to that sub-$30,000 mark,” he said. “I think there’s a market for people who just want to have that weekend car again, wh

Dodge CEO Matt McAlear says "there’s a market for an entry-level halo" that's fun with no frills—almost like the original Viper.

The cheapest model in Dodge’s three-car range is the $33,180 Hornet crossover. While that’s well below the average price of a new car, which hovers in the vicinity of $50,000, Dodge CEO Matt McAlear believes there’s room in the portfolio for an even cheaper entry-level model with a big emphasis on fun.