It’s branding 101 but also a masterclass, which is what we’re trying to do at IMSA with our own brand. It’s established, but it needs a personality. The logo is known, but what does it make ...

The IMSA WeatherTech SportsCar Championship features by far the highest level of technology in American motorsport. It’s therefore no surprise that a growing number of America’s leading technology ...

The Genesis GMR-001 Hypercar will compete at WEC (2026) and IMSA (2027). The brand has also announced the ... include the new Genesis Magma Racing logo, which is inspired by the Korean alphabet.