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The Razer | Kuromi Collection Sets is Now on Sale With Gaming Chair, Keyboard, And More
Razer has launched its latest collection in collaboration with Sanrio, the Razer | Kuromi Collection, featuring the adorable ...
Hello Kitty at 50: how Sanrio’s cute cat character became a global phenomenon
Sanrio has created a character that is always the same ... alongside Pokemon and Mickey Mouse. In the West, the Hello Kitty ...
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At 50, Hello Kitty is as 'kawaii' and lucrative as ever
The character's semicentennial is evidence ... But first, more on the origin story. Unlike Mickey Mouse and Snoopy, Hello Kitty didn’t start as a cartoon. A young Sanrio illustrator named ...
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Why was Hello Kitty successful? Marketing professor explains the success story
Hello Kitty was born in 1974 and is a long-selling popular character that will celebrate its 50th anniversary in 2024. Samir Hosani, professor of marketing at Royal Holloway, University of London ...