Hims & Hers wants to keep on selling a compounded version of Ozempic. And it's channeling anti-establishment vibes to make its case.

Almost from the moment brand-name GLP-1 drugs were rolled out, their makers, pharmaceutical giants Novo Nordisk and Eli Lilly, expressed concern that online retailers such as Hims and Hers are ...

this inclusion of a message that differentiates the brand enhances the chance of an ad achieving its objective. In the case of Hims & Hers, awareness of its weight loss product is destined to ...