or spending a premium to add to their collections of Squishmallows. A recent Jellycat pop-up in the London department store Selfridges was filled with patrons buying fuzzy US$25 – or more ...

that's the funny thing, it's actually the older one's as well." Squishmallow expert Lily O'Moore said the audience for Squishmallows has changed over time. "The audience was initially very young ...