Frito-Lay is breaking with past Super Bowl strategy for Lay's potato chips, trying a commercial that is sweet and cinematic ...
The Frito-Lay brand says storytelling, not tariffs, prompted the switch from a Canadian theme to a Taika Waititi heartland ...
Rising consumer demand for fewer empty calories is pushing the snack and beverage giant to offer options with less sodium, ...
PepsiCo made key strategic changes to its snack business Frito-Lay North America owner of popular products like Lays, Cheetos ...
PepsiCo's Frito-Lay Brand Teams With LeBron James For Marketing Campaign PepsiCo Changes Tune, Now Defends Ex-Janitor's Flamin' Hot Cheetos Creation Claim Who Invented Flamin' Hot Cheetos?
Frito-Lay began as two separate companies in the early 1930s that merged in 1961 to form Frito-Lay. It became a subsidiary of PepsiCo in 1965. There are 1,100 snack foods produced under the Frito ...