As Valentine's Day approaches, it's time to study up on what does — or doesn't — work when it comes to flirting. Business Insider found some of the most intriguing facts and social science ...

It always goes so well in the movies. Man sees woman. Woman locks eyes with man. They miraculously and seamlessly move closer together. And hey presto, a new romance is born. But in real life, it ...

Here’s how this phenomenon, dubbed by the researchers as the “flirting paradox,” can ironically weaken our desire, as well as diminish our investment in the relationship itself. Birnbaum and ...