It's a product called Flavacol. In basic terms, Flavacol is a butter-flavored salt. It's very fine in size, artificially colored, and gets its taste from artificial butter flavor. It's not exactly ...

Does popcorn taste better at the movies because you're eating it out of a limited-edition "Wicked" themed bucket? Maybe. Or is it because you've just dropped $20 on snacks and are determined to enjoy ...

Flavacol is a popcorn seasoning salt widely used in movie theaters to create that signature buttery, salty flavor. It’s a fine, orange-yellow powder made with salt, artificial butter flavor (diacetyl) ...