Engagement is the lifeblood of any social media platform, and Threads is no exception. Since its launch, the platform has ...

Identify your clickers or converters Pixeling your campaigns enables you to build an audience of "clickers" or "converters"— highly engaged audience members who are more likely to become your ...

Though core brand design elements never change from audience to audience, there is flexibility with secondary design elements across the spectrum. For less engaged audiences, more primary visual ...