And the benefit of a physical location is it can be both a marketing channel and a transactional touchpoint for customers. Therefore, direct-to-consumer brands are searching for retail real estate ...

Direct-to-consumer brands have been heralded as disruptors, and have shaken up traditional advertising and retail ... "What's surprising is how standard marketing starts to look for these DTC ...

Leading brands are finding success by integrating traditional shopper marketing expertise with new digital capabilities, ...

there is another very big reason why advertisers are shifting their marketing spend to retail media — because unlike other advertising channels, retailers have a direct connection to consumers.

New DTC platforms like LillyDirect and PfizerForAll are triggering a paradigm shift in how pharma companies connect with patients.

The design and management of store, catalog, and Internet-based retail channels. Topics include how retailers create value for the producer and the end user, the financial and marketing strategies ...

The platform provides detailed attribution and direct consumer engagement capabilities for retail brands seeking to optimize their marketing performance. As part of the agreement, Culture Genesis ...