And the benefit of a physical location is it can be both a marketing channel and a transactional touchpoint for customers. Therefore, direct-to-consumer brands are searching for retail real estate ...

Leading brands are finding success by integrating traditional shopper marketing expertise with new digital capabilities, ...

Direct-to-consumer brands have been heralded as disruptors, and have shaken up traditional advertising and retail ... "What's surprising is how standard marketing starts to look for these DTC ...

This was reflected in a Google-commissioned Kelton Global direct-to-consumer (DTC ... expansion opportunities to supplement innovative marketing solutions in driving business objectives.

The platform provides detailed attribution and direct consumer engagement capabilities for retail brands seeking to optimize their marketing performance. As part of the agreement, Culture Genesis ...

there is another very big reason why advertisers are shifting their marketing spend to retail media — because unlike other advertising channels, retailers have a direct connection to consumers.

Levi Strauss & Co. on Wednesday said Q4 net revenues rose 12% year over year to $1.8 billion, with direct-to-consumer revenue ... That means marketing denim apparel besides bottoms and expanding ...

The lawsuit, which was first reported by Automotive News, seeks to block Scout’s direct-to-consumer sales retail model. Dealerships have fought for years to block EV startups — notably Tesla ...