Here’s what we learned about customer acquisition strategies for direct mail based on this year’s survey data.

and increasing response rates.” He also suggests exploring “alternative delivery options,” such as dropshipping or co-mailing. Another issue for many direct mail printers has been service ...

U.S. marketers are projected to spend $37.3 billion on direct mail in 2024, reflecting a 2.6% growth from the previous year. Despite rising postage costs and competition from digital media ...

A marketing effort that uses a mail service to deliver a promotional printed piece to your target audience Direct mail encompasses a wide variety of marketing materials, including brochures ...