Sanrio also has some school backpacks for kids, including an ensemble of their most popular characters, such as Keroppi, ...

Each tot is inspired by the brand’s most iconic characters, including Hello Kitty®, Cinnamoroll™, Pochacco™, Keroppi™, My Melody™, Pompompurin™, Kuromi™, and Tuxedosam™.

Sanrio's popular Hello Kitty & Friends mascots come to life in an adorable new Lego-esque building block release in the U.S.