Everything came into focus for the Dallas Cowboys last week. On Monday, Brian Schottenheimer, 51, was formally introduced as the 10th head coach in franchise history to a skeptical media corps and a fan base frustrated with a Super Bowl drought that has stretched 29 years.

Jerry Jones passed on outside options to make his offensive coordinator a first-time head coach. Here's how it happened.

The Cowboys decision to roll with Schotty comes with the reality that other choices exist to measure him against.