Sponsored by Semrush, written by Nichola Stott, & edited by Nichola Stott B2B and B2C business models target two completely different audiences. The two types of businesses also differ in their ...

What are the top challenges B2B firms face with their influencer programs? Do they have dedicated budgets for those programs?

When developing an e-commerce website to sell products to other businesses (B2B), your goal shouldn't be that different from ...

Search Engine Land » PPC » Top 6 B2B paid media platforms: Where and how to advertise effectively Chat with SearchBot Please note that your conversations will be recorded. Choosing the right ...

Sales in the B2B technology industry can be time-consuming ... A recent report from Gartner shows that as the number and type of decision makers involved in technology purchases has grown ...

B2B marketers in organizations of all sizes tend to say half the content they produce is created for audiences in the early stages of the customer journey: We asked respondents which content types ...