In 2023, brands must access more traditional sales skills ... transitions into a post-pandemic environment, B2C businesses can benefit from studying and implementing B2B event strategies.

B2B companies tend to agree that the COVID-19 pandemic will lead them to cut or maintain their software budgets rather than boost spending, but many are also uncertain; much also depends on the type ...

Postponed sales ... B2B companies say their digital interactions during COVID have become 2-3 times more important than traditional interactions, according to McKinsey. B2B buyers seek digital ...