This iconic brand is taking flavored vodka one step further and launching new ready-to-drink bottled cocktails. As a bonus, ...

Absolut, a brand Pernod Ricard USA, New York, announced the launch of new ready-to-serve (RTS) and ready-to-drink (RTD) flavor offerings including flavor expansions to both the Absolut Ocean Spray RTD ...

“In May 2020, we launched Absolut Vodka Sodas and Absolut Cocktails. These new options are creating even more convenient ways for our consumers to create their own moments of conviviality with their ...

“Vodka sodas are our top sellers—tequila sodas ... walk the walk when it comes to supporting the community? From Absolut’s bold ads in the ’80s to Tito’s current reign, vodka’s story ...

In other beverage news, Celsius is tapping into the nostalgia of roller rinks and arcades with its latest energy drink flavor.