The company previously applied NFC chips to vintage Levi's jeans it sourced and ... and denim jackets from the '70s through the '90s. The two brands explored Wrangler's archives and drew ...

These limited-edition Wrangler Cowboy Cut jeans go through a special process that uses repurposed brewing resources from Coors. The beer-wash gives the denim a soft, broken-in feel and a vintage vibe.