Apple's smartphone shipments in China plunged 25% in the fourth quarter of 2024, data from research firm Canalys showed, as the iPhone maker faced mounting pressure from a resurgent Huawei in one of its biggest global markets.

The smartphone market grew by 7% on the yearly basis. An estimated total of 330 million smartphones were shipped in Q4 2024, with Apple leading all

Global smartphone shipments grew 3% to 330 million units in 4Q24, marking the fifth consecutive quarter of positive growth, but the growth rate is slowing down significantly, Canalys issued a report saying.

Apple smartphone shipments in China fell 25% in the fourth quarter, while Huawei's rose 24%, data from research firm Canalys showed on Thursday. Apple shipped 13.1 million units versus Huawei's 12.9 million,

Apple has turned to rare discounts to stimulate sales amid growing competitive pressure. The company launched a four-day promotion in China from Jan 4-7, offering price cuts of up to 500 yuan (US$68.50) on its iPhone 16 models through its official channels.

Worldwide smartphone sales grew in 2024 following two consecutive years of decline according to reports from Counterpoint, Canalys, and IDC. The bulk of the growth came from Chinese manufacturers including Xiaomi and Vivo,

Apple was dethroned as China's biggest smartphone seller in 2024, with local rivals Vivo and Huawei overtaking the iPhone maker after its annual shipments in the country declined 17%, data from research firm Canalys showed on Thursday.

Apples (NASDAQ:AAPL) smartphone shipments in China dropped 25% in Q4 2024, while Huawei experienced a 24% increase, according to Canalys. Despite the decline, Apple retained its top spot, shipping 13.