YouTube recorded a 13.8% year-on-year increase in global ad revenue in Alphabet’s Q4 2024 results on Tuesday, surpassing $10bn for the first time.

YouTube's focus on AI has done it again. During Alphabet's fourth quarter of 2024, YouTube reported that its ad revenue grew 13.8% year-over-year. By the end of the quarter, its ad revenue was $10.47 billion compared to the $9.

Google’s advertising revenue rose 10.6% to $72.46 billion in the fourth quarter beating the third quarter's 10.4% growth of $71.84 billion. Ad revenue from YouTube grew 13.8% to $10.47 billion in the fourth quarter, compared with the 12.2% growth in the third quarter.

Video streaming giant YouTube just shared its latest earnings report for Q4 of 2024. The results showed promising figures for global ad revenue which managed to deliver a 13.8% rise than the previous report.

Despite growth in ads, Alphabet’s shares sank in pre-market trading as investors digested the company’s revenue miss.

Google's YouTube ad revenue was up more than $1.5 billion from Q3 2024.

Alphabet says YouTube topped $10 billion in ad earnings, propelling Google's ad business to $61 billion in revenue. This article, YouTube reaches $10 billion in ad revenue during Q4, was first published at The Desk.

YouTube continues to be the dominant player in ad-supported streaming, reporting Q4 advertising revenue of $10.5 billion, up from $9.2 billion a year ago, and surging past $10B in a quarter for the first time.